Final Jacket: Diners, Drive-ins and Dives 3

DinersDriveFunkyPB

With much excitement I share with you the final jacket for the third DINERS, DRIVE-INS AND DIVES cookbook from #1 New York Times bestselling author Guy Fieri!

We have a huge promotional roll-out with the Food Network:

On-Air:

  • Pre-Order Messaging within Diners, Drive-Ins & Dives, Guy’s Big Bite
  • Father’s Day Messaging within Diners, Drive-Ins & Dives, Guy’s Big Bite
  • Order Now Messaging within Diners, Drive-Ins & Dives, Guy’s Big Bite, “Behind the Scenes” Special:

Digital:

FoodNetwork.com

  • DDD/Book Tour “roadtrip” included in Food Network On The Road app – to include book tour locations and local restaurants featured in the book
  • Contextual promotion within his talent/show pages & recipe pages, Grilling/Father’s Day/On the Road packages, recipes & cooking/chefs section fronts and default search results pages
  • Promotion on Family Footer
  • Promotional Book Banners
  • Book Giveaway on Food Network Dish
  • Promotion in FN E-Newsletter
  • Promotion in FN “Recipe of the Day” E-Newsletter
  • Social Media:
    • Facebook (3.3 MM fans, 2 posts between 4/22 – 6/9)
    • Twitter (1.5 MM followers, 2 tweets between 4/22 –       6/9)

Food Network Magazine:

  • June Issue (On Sale 5/21_
    • Details: Cookbook excerpt (burgers) in On the Road section

Food Network programming starring Guy Fieri that will air around our on sale date:

  • DDD (Season 17):
    • Timing: Mondays 10p
    • Season 17 to premiere 4/22 (6 premiere episodes will be airing during book promotion period)
    • DDD Behind the Scenes Special
      • Timing: May 18 10p
      • 1 hour special that shows what it takes to make DDD
      • Guy’s Big Bite (Season 14):
        • Timing: Sundays 10:30a
        • Season 14 to premiere 4/19 (6 premiere episodes will be airing during book promotion period)

 

Diners, Drive-ins and Dives: The Funky Finds in Flavortown America’s Classic Joints and Killer Comfort Food

by Guy Fieri

  • Trade Paperback
  • ISBN: 9780062244659 $21.99
  • on sale 5/14/2013

 

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